“We’re now operating both the tiniest food truck in America and the tiniest retail space in Evanston,” Ana Vela, Amanecer Taco Shop owner, says about converting the Amanecer Tacos Smart Car “food truck” to a brick and mortar taco shop in Evanston.
Located at 512 Main Street in Evanston, Amanecer Taco Shop has scheduled its grand opening for Small Business Saturday, November 25, 2017. The taco shop, which specializes in authentic breakfast tacos, will continue to serve customer favorites—like the machacado taco, made with cage-free eggs and shredded, dried beef called carne seca—while offering monthly specials created with fresh, seasonal ingredients.
After moving to Chicago from San Antonio, Texas over seven years ago, Vela and her husband Mario were surprised to discover the breakfast tacos they’ve eaten their entire lives did not exist in Chicago. “In trying to feel more at home here, we went searching for our comfort food—breakfast tacos—in Chicago’s great Latino neighborhoods, but those flavor profiles and ingredients that we grew up enjoying weren’t represented out here,” Vela explains.
Though neither had any prior experience in the food industry, the Velas missed breakfast tacos so much that they took it upon themselves to introduce the Texas staple to Chicagoland by opening Amanecer Breakfast Tacos as a mobile foodtruck and catering business in 2015.
“We chose the tacos on our menu based on the flavor profiles most common in Northern Mexico—Monterey—up north to San Antonio, Texas,” Vela says. “These are the areas we grew up in, and represent our Mexican culture most. We wanted to specifically introduce these authentic flavors to Chicago because we saw they weren’t represented out here.”
Over the past two years, Amanecer’s breakfast tacos have been served all over Chicagoland and Vela has received many requests to open a permanent storefront. When Vela saw that 512 Main Street was available, she knew the tiny space would be a perfect transition from the tiny food truck. Located a block east of the Main St. CTA and Metra stations, Vela has created a new concept for authentic food and convenience, as commuters can pop in for tacos and enjoy it at the counter or take it on the train.
“We are so excited about the storefront because now we can further promote our business mission to showcase our Latino culture,” Vela says. “Our micro-shop is allowing us to partner with other minority-owned businesses, and our hope is that this is the first of many tiny taco shops in Chicago.”
For interviews, please contact: Ana Vela | (847) 644-3575 | firstname.lastname@example.org
Amanecer Taco Shop 512 W. Main St. Evanston, IL 60202 | 847-644-3575 | email@example.com